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avatar for Lori Goldberg

Lori Goldberg

TRAFFIQ

Lori Goldberg is the CEO of TRAFFIQ, providing digital media solutions that enable clients to connect with their target audiences.   Rooted in technology, TRAFFIQ is capable of looking across the entire digital spectrum, as well as how digital fits into the overall marketing mix to recommend the best approach for clients to reach their goals, whether through display, search, mobile, video or social. She is a veteran of the media industry with 20+ years of client and agency experience, the past 14 focusing on digital.  She is known for having her finger on the pulse of all things digital. 

 Prior to TRAFFIQ, she was a Client Partner overseeing Razorfish's largest client relationships. She was responsible for ensuring brand strategy and vision across multiple large scale clients including Microsoft, Capital One, Monster.com, Polo Ralph Lauren, The Travel Channel and Smith Barney.  As a Client Partner, she guided teams of specialists in digital media, search, strategy, ecommerce, creative, website content creation, user experience and technology.

Before joining Razorfish, Lori spent six years as a VP, Account & Media Director with Initiative Media/ID Media, where she co-launched FastBridge, their interactive media division. She oversaw the marketing strategy for Nextel, Maybelline, Nikon, E*trade, and Brinks Home Security. She has also worked in the direct mail group for Wunderman Cato Johnson and in-house running the broadcast and newspaper media department at Stern's Department Stores (now Macy’s) overseeing outside agencies.

Lori is an industry advocate with multiple speaking engagements including Capital One Marketing Forum, comScore Conference, iMedia Agency and Brand Summits, Digital Publishing Summit, Audience Science Partnership Summit, NYU Marketing Programs and Future Business Leaders of America. She is also a regular contributor to Agency Post and DM News. She is a volunteer with the Big Brother/Big Sister Mentorship Program.  Lori holds a BA from the University of Delaware and advanced certificates from the Paris American Academy. She is an outdoor enthusiast and depending on the season, can be found skiing, hiking, biking, practicing yoga, swimming or lying on the beach.  She is training for her sixth triathlon.