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avatar for Guy Krief

Guy Krief

Persado

Guy is SVP of Innovation and co-founder of Persado, where he oversees product management, algorithmic research, and software development for Persado.

Guy previously was VP of Innovation for Upstream, where he led the incubation and implementation of the innovative mobile marketing campaigns for global mobile operator and brand clients. Guy has followed a diverse career path, which has seen him write and star in his own TV comedy series and host his own radio show. He was also previously a marketing manager for Wanadoo (France Telecom) in Paris, which became Orange. Guy holds a Masters in Social Psychology from the Sorbonne in Paris.