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Don Steele

Comedy Central

Don Steele is Senior Vice President, Fan Engagement/Multi-Platform Marketing, Comedy Central.  Based in New York, he reports to Walter Levitt, Comedy Central’s Chief Marketing Officer.  In this position, Steele will continue to responsible for setting the strategy and implementing digital and social marketing initiatives for the #1 brand in comedy and its digital properties.

 

Since joining Comedy Central in 2006, Steele has been instrumental in establishing Comedy Central as an innovative brand in social media, establishing it on a variety of new platforms and developing key marketing partnerships with Facebook, Twitter and Tumblr.  Steele also has been responsible for executing inventive marketing strategies for Comedy Central’s digital assets including its apps, exclusive digital and branded content.  In his roll in leading the Fan Engagement efforts Steele is tasked with establishing a daily conversation with the fans of Comedy Central.

 

A respected member of the digital marketing community, Steele has spoken often at events including Social Media Week, OMMA, DigiDay, AdWeek, The Suxorz Awards and The Experian Marketing Summit on topics ranging from “Managing Your Brand in Social Networks” to “The Value of Search Engine Marketing for Entertainment Brands.”  He was recently a featured panelist during Social Media Week 2014 on the topic “Fueling Social Fandom.”  In 2009, Steele was named one of the 25 Most Influential Digital Marketers according to iMedia Connection.  He is an Executive Member of the IADAS and a member of the Shorty Awards Real-Time Academy.

 

Before joining Comedy Central, Steele managed all e-commerce business for the Food Network. He began his career in the digital space working for DELiA*s.com after a background in the catalog industry working for Mitchell & Ness.  You can find him on Twitter @DonSteele and he was the Foursquare Mayor of the Bronx for over two years.