Alex Barinka reports on East Coast technology companies for
Bloomberg News in New York. Covering companies from IBM to 
startups in Silicon Alley, Alex writes about topics including 
enterprise software, cloud services, data analytics and the 
business of tech. 

Before reporting on technology companies, Alex has covered 
North American equity markets and wrote the deals column at 
Bloomberg News. While in college, she served as managing editor 
of the University of North Carolina's Reese Felts Digital 
Newsroom startup where she oversaw 25 engineers and reporters 
for journalism projects, Web and application development, and 
research efforts. 
While she's now a New Yorker by attitude, Alex will always a 
barbeque-loving southerner who was born and raised in Texas 
before staying below the Mason-Dixon line for college at UNC 
in Chapel Hill, North Carolina, where she earned the 2013 
O.J. "Skipper" Coffin Award for the outstanding graduating 
senior in news-editorial journalism. When she's not reporting 
or tweeting, Alex pulls for the Tar Heels in any sport -- 
especially basketball -- and remains a fan of her hometown 
football team, the Dallas Cowboys.