The Tanning of America: One Nation Under Hip Hop presented by VH1 Rock Docs
Directed by Billy Corben
VH1’s The Tanning of America is a docu-series based on Steve Stoute’s best-selling book, “The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy,” a thorough examination of hip hop as a pop cultural movement, whose profound influence eventually paved the way for the election of Barack Obama.
The Tanning of America will attempt to bring Stoute’s theory to life and provide a visual history of “tanning” and illustrate how hip hop has affected music, TV, film, language, politics, fashion, and race relations in America. Stoute describes “tanning” as “the catalytic force majeure that went beyond music boundaries and into the psyche of young America – blurring cultural and demographic lines so permanently that it laid the foundation for a transformation.
Over the last three decades, hip-hop culture and its seminal figures have gone from being an urban counterculture moment to permeating virtually every aspect of American life: the music we listen to, the fashion we wear, the food we eat, the cars we drive, etc. Hip-hop has done more to erase perceptions about racial distinctions for the generations that grew up exposed to it than any other force since the Civil Rights Movement. There’s now a whole generation of Americans who grew up immersed in this culture that are, for all intents and purposes, colorblind. This is the true story of that evolution.
Each one-hour episode will explore pivotal moments in American pop culture history beginning in the 1970’s to present day and how the influence of hip-hop music is woven throughout the very fiber of the American cultural fabric. The list includes: Al Sharpton, Andre Harrell, Ben Horowitz, Bethann Hardison, Bill Adler, Brett Ratner, Brian Grazer, Cory Booker, Dan Charnas, Dapper Dan, Daymond John, Dr Dre, Fab 5 Freddy, Jacob the Jeweler, Jesse Schiedlower, Jimmy Iovine, Joan Walsh, John Demsey, Jonathan Shecter, Rev. Run, Keith Clinkscales, Lyor Cohen, Marc Ecko, Meg Cox, Melvin van Peebles, Mona Scott-Young, Naomi Campbell, Nas, Nelson George, Norman Lear, Pharrell, Puffy, Ralph McDaniels, Rick Rubin, Ron Howard, Russell Simmons, Steve Stoute, Tommy Hilfiger, Toure, Wendy Day, and Will.i.am and many more.
Free with RSVP