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Thursday, June 12 • 10:00am - 10:45am
Fueling Social Fandom: A Conversation with VH1, MTV and Comedy Central

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Marketers, public relations and social media professionals are now constantly engaged in a battle for the biggest buzz. Igniting and kickstarting that buzz requires brands to socially ignite one of their most vital assets: fandom.  Social media heads from MTV, VH1 and Comedy Central highlight how social media is ushering in new rules for developing fan bases and keeping them engaged – even in-between seasons – for the Millennial and Gen-X audience. Participants will learn how to engage fans strategically across a variety of social media networks both established and emerging. And additionally participants will hear how three of the most social networks on television are leveraging all screens and emerging platforms to help drive TV viewing. 


Natan Edelsburg

Staff writer, Lost Remote


Tom Chirico

As VP of Digital and Social Engagement at VH1, Tom Chirico leads audience development and engagement strategy, mobile, and content marketing for one of televisions 'most social' networks. Prior to VH1, Tom created transformative digital campaigns at DigitasLBi and CreateTheGroup... Read More →

Tom Fishman

VP, Content Marketing and Fan Engagement, MTV

Don Steele

Comedy Central
Don Steele is Senior Vice President, Fan Engagement/Multi-Platform Marketing, Comedy Central.  Based in New York, he reports to Walter Levitt, Comedy Central’s Chief Marketing Officer.  In this position, Steele will continue to responsible for setting the strategy and implementing digital... Read More →

Thursday June 12, 2014 10:00am - 10:45am PDT
Wythe Hotel Event Space 80Wythe Hotel, Wythe Ave, Brooklyn, NY 11249

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